The Latest Mobile Marketing Application
Today, your customers and prospects are becoming more mobile and depending on their smart phone devices more and more as sources of information. Utilizing a QR Code in your marketing materials will give you an opportunity to reach out to your mobile customers and prospects in a new and efficient way!
What is a QR Code?
A QR Codes is a two dimensional bar code that can be printed on any marketing materials to link printed materials to mobile and Internet marketing efforts. QR Codes can be easily programmed to communicate several types of information. After the receiver scans the QR Code with their smart phone, the bar code will automatically prompt the user‘s phone to launch a website, play a video, automatically enter contact information into contact list, send an email, send a text message, or make a phone call. QR Codes are completely customizable and the possibilities are truly endless. Most importantly, they are trackable and we are able to see how many individuals scanned a specific QR Code and when. This trackability makes QR Codes a valuable (and affordable) response tracking mechanism for all marketing materials.
How does it work?
- Use a smart phone with Internet access.
- Download a free bar code reader app (see bottom of article for app suggestions).
- Scan or take a picture of the QR Code with the reader app.
- Phone will automatically launch the code’s message or feature.
How to use a QR Code
What can QR Codes do for you?
QR Codes are basically an image, just like any other graphic, and can be placed on any and all marketing materials such as: business cards, fliers, brochures, promotional items, t-shirts, car wraps, signs, posters, direct mail, print ads, and more! They can be used alone to drive traffic to a website or along with a personalized URL or coupon offer to increase response rates. They allow you to:
- Increase response rates (almost anyone who knows about this technology finds it difficult to resist scanning the bar codes).
- Measure the effectiveness of your campaign; different QR Codes can be generated for each individual project and tracked.
- Integrate print, mobile, and Internet marketing with three “touch points” in one printed item.
- Plus, you will be on the cutting edge of a marketing strategy that is still relatively new in the United States.
More Information:
For more information use your smart phone to scan the QR Code at the top of the page (if you need to download an app see the suggestions at the end of this article). If you do not have a smart phone but are still interested in learning more, just click on the QR Code at the top of the page.
Go ahead, give it a try!
QR Code Reader Suggestions
(all apps are free and linked to the image, just click the logo)
Your marketing efforts can make it rain money...
I spoke with a young lady today who spends a considerable amount of money on marketing every month. When I asked her why she invests so much in her marketing efforts her response was: “you have to market in order to grow your business.”
Great answer! I then asked her what her response rates were on those marketing efforts-but she didn’t know. I asked her what the conversion rates were from prospects into customers -again she didn’t know. Finally, I asked about her return on investment (ROI)-she had no clue!
Does this sound familiar? Many businesses spend their limited marketing budgets on campaigns while having no idea if their efforts are paying off.
“Marketing without efforts to determine what is working is no different than throwing a bunch of pasta at the wall and seeing what sticks. Defining your returns and ratios are critical in your success,” says Joe Malinowski, of Business Networking Life.
To dissect the ROI of your latest marketing campaign ask yourself the following questions:
- What campaigns or initiatives generated the most leads over the past two years?
- What is your conversion rate for leads to customers?
- What campaigns generate the most revenue for dollars spent?
- Was your marketing successful? Did you conduct a ROI analysis?
- If so, what was your return on investment?
Analyzing your marketing performance can turn your marketing efforts into an investment, rather than an expense. How much is one new customer worth to you? Is that profit worth your investment?
Amanda Moore
