Make sure your message helps you stand out in all the clutter!
The message and copy on any type of marketing piece is the most important component. Messaging should be clear and concise while communicating your offer to you buyer.
First you must decide what it is you are marketing. What is the single most important message that this project must communicate? Is it a specific product, service, event, or special? Be sure that the receiver will have a clear understanding of what you are advertising.
Next, you need to examine the content of your marketing piece. Is it meaningful? Does it add interest or value to the piece? If not eliminate it. Nothing kills a marketing piece faster than too much text (the receiver will overlook it).
Your buyer is just like you and will respond similarly to marketing. So think like a consumer and ask your self would I care enough to read this? Would I skim it and throw it in the trash? If you don’t care enough about the copy then chances are, your customer wont either.
Amanda Moore
Frustrated by your marketing?
I can’t generate new leads! My customers have left me for my competitor! They are not buying enough! I can’t seem to gain market share! They are not responding to my mailers! That postcard is too expensive! –My marketing isn’t working!
Everywhere I turn these days it seems that everyone is questioning their marketing. Although there is no sure fire formula that will bring success, there are ways to improve your marketing, enhance your response rates, and see a better return on your investment.
The next few blogs are intended to analyze your marketing efforts and will be presented in six short segments where we will discuss:
• Message and Copy
• Frequency and Timing
• Creative and Branding
• Call-to-Action and Incentive
• Target Audience and Data
• Response Mechanisms
Amanda Moore
