Think outside the box!
This is usually where most of the thought and work goes into a marketing piece, and rightly so. Eye catching, colorful, and meaningful creative will get the receiver’s attention more than a dull piece (but the message will keep their attention).
It is important that the creative reflects your company and what you are trying to advertise. First, you might want to choose a mood for your marketing strategy. If you were to characterize the tone of your marketing, what would you call it: professional, playful, informative, dependable, light hearted, comedic, testimonial? Is complex graphic design going to enhance your piece or might photos help you convey your message more effectively?
Branding is also very essential. The receiver should immediately know who sent the piece and how to contact you for more information. Your company logos, color schemes, and slogans should be prevalent on everything you distribute. It is also helpful to design a campaign around a particular theme, gimmick, character, or slogan that is static in all of your marketing efforts.
Good branding and creative will allow you to build brand awareness and protect your company’s integrity.
Amanda Moore
Frustrated by your marketing?
I can’t generate new leads! My customers have left me for my competitor! They are not buying enough! I can’t seem to gain market share! They are not responding to my mailers! That postcard is too expensive! –My marketing isn’t working!
Everywhere I turn these days it seems that everyone is questioning their marketing. Although there is no sure fire formula that will bring success, there are ways to improve your marketing, enhance your response rates, and see a better return on your investment.
The next few blogs are intended to analyze your marketing efforts and will be presented in six short segments where we will discuss:
• Message and Copy
• Frequency and Timing
• Creative and Branding
• Call-to-Action and Incentive
• Target Audience and Data
• Response Mechanisms
Amanda Moore
Your marketing persistence will pay off!
A surprise phone call today from a prospect got me thinking that consistent marketing is the most effective marketing. After several months and many attempts to contact this particular prospect, they finally called me to set an appointment. Sure it was a very long sales cycle, but the fact is that they finally had a need for my service and they knew exactly who to call.
This is because I partake in consistent marketing efforts. My customers receive marketing collateral from me in the form of packages, emails, direct mail, personalized letters, phone calls, and I pop in regularly with sales materials. I continue to keep my brand at the forefront of their minds with a consistent marketing message.
The fact is that your customers and prospects are being bombarded by thousands of marketing messages every day. The questions you must ask yourself are this: Do your prospects know who you are? Do they know what you sell? Do they know how to find you when they have a need for your product or service? Why should they choose you over your competition?
- Effective marketing will generate leads for you.
- Consistent messaging can get your point across.
- Branding will ensure corporate identity and build awareness about your brand.
- Consistent messaging will get your point across.
- Repetition of these key items will ensure that this message is heard!
Keep marketing, stay persistent, have a clear message, brand yourself consistently, and it will eventually pay off.
Amanda Moore
