Define “Sales”
Step right up...
How do you define sales? Is it cold calling, networking, following up, leaving voice mails, writing letters, sending materials, creatively plotting how to attract your next victim/buyer, and then praying that they seal the deal and actually buy something? Many sales people participate in a multitude of activities in order to make a sale that range from promotion to marketing…but can you tell the difference between these activities?
I want to share a cute circus example that I have heard several times in my network to help distinguish the difference:
- If the Circus is coming to town and you create a billboard that reads “Circus Coming to the Fairgrounds this Saturday,” that’s advertising.
- If you hang a sign on the side of an elephant and walk him through town, that’s promotion.
- If the elephant tramples the mayor’s garden, that’s publicity.
- If you get the mayer to laugh about it, that’s public relations.
- What if the town citizens go to the circus, you show them the many entertainment booths, explain how much fun they will have spending money at these booths, answer all of their questions, and convince them to spend a lot of money at the circus? THAT’S SALES!
As salespeople we must wear many different hats. We do whatever it takes to please the customer and seal the deal. Customers depend on us to make the impossible possible and that means we must become a jack of all trades. But salespeople are the rainmakers…and we can make it happen! Hope that gave you a chuckle, happy selling!
Amanda Moore
Define "Sales" | marketingbymouth.com Said,
March 23, 2009 @ 5:34 am
[...] Define "Sales" Share and [...]
This article was shared and linked by marketingbymouth.com
How I Lost Thirty Pounds in Thirty Days Said,
May 3, 2009 @ 10:50 pm
Hi, interesting post. I have been pondering this topic,so thanks for posting. I will certainly be coming back to your posts.